April 15, 2010

Quik Sells Swim To Increase Focus On Snow

That headline may have over simplified this but it’s basically what the release is saying… Quiksilver is selling it’s ‘Raisins‘ brand along with a host of other small swimwear labels it owns to refocus on its core business. But Quiksilver Americas President Craig Stevenson said that Mervin (creator of LibTech and Gnu) is a particular focus as “an up-and-comer … very much a part of Quiksilver’s mountain strategy.” Be interesting to see the changes that are coming. To read more, go here.

(Via Shop-Eat-Surf)

by Dave