July 26, 2010

Pop Sells Out – Rick And Dave Remain Poor

You probably already know a little about this but Rick and I wanted to put a personal note with the exciting release below and let you know a bit about the deal we’ve done and what the plans are. Rick and I have established a Joint Venture partnership with the Lifelounge Group. They are going to provide Pop with sales support, management support and takeover backend tasks (accounting, etc.) in addition to helping Rick and I reach our own goals for Pop.

But the main benefit to partnering with a creative company like Lifelounge is the shared understanding of the importance of pushing the design and photography to new levels. Combine this with their history and respect for board sports, and we have the resources to continuing making each issue of Pop Magazine better than the last.

For you guys, everything will remain the same. Rick and I are still the guys for everything Pop. We have a few more announcements to come over the next few weeks but in the mean time, the press release below is going out to all mainstream media at the moment – if you’re interested, check it out. As always, thanks for reading guys, we really appreciate it!


by Dave