August 3, 2010

Quiksilver Has Big Plans For Snow

Mike Nusenow, the former Senior Vice President of Global Marketing at Burton has turned up as the new SVP and General Manager of Quiksilver’s ‘Mountain Division’. His initial memo sets out some ambitious plans for the growth and focus of snowboarding at Quik, with particular mention going to non-technical apparel, accessories, bindings and snow concept stores. Will be interesting to see what changes come from Nusenow. More on this here.

(Via Shop-Eat-Surf)

by Dave