Nike has hooked up with Poler to put out some shoes and apparel. To promote the collaboration, they got Alex Olson to skate New York then adventure somewhere in Iceland. You can’t really see much of the gear, a lot of the shots are really dark and they only turned out 1:51 seconds of useable footage, a lot of which is just the Land Rover Defender. Meh.
November 7, 2013