In a piece of very interesting industry news that broke yesterday, Bonnier Corp. sold Transworld to the owners of Surfer, Snowboarder and Skateboarder, Grind Media. In a great little interview with Grind Senior Vice President and Group Publisher Norb Garrett, Boardistan managed a few more details on the deal, the most surprising being that Garrett believes that the deal will change the competitive dynamic between the titles. We have been watching deals like this done over and over, never with any degree of success … Maybe these are the guys to break that run? Ahaha. Check the full article here – well worth a read.
May 22, 2013