January 17, 2008

Volcom buys Electric Visual


CNN Money is reporting that Volcom has purchased Electric Visual for $25.3 million. You can read the full details here. Is it just me or does that seem cheap for a worldwide eyewear label? Still, Volcom CEO Richard Woolcott believes that “Culturally, Electric is a perfect fit for our company.” Electric will remain as a brand and operate as a subsidiary of Volcom.

by Dave