POP is a nationwide high quality free-press magazine. We are quarterly and available from approximately 200 skate/snow/surf retail stores across the country as well as like-minded outlets such as music stores, cafes and bars. Each issue is also released on the internet via an innovative online magazine.

POP enjoys hardcore support from some of Australia’s most established photographers and has grown out of the need for a truly rider driven magazine that is grounded and in touch with the smaller details of both the Australian and International scenes.

POP is headed by Rick Baker and David Keating, along with Drew Baker who, together with their contributors, are focused on providing information that is both timely and relevant to any skateboarder, snowboarder or surfer, regardless of their level of involvement in the sport.

10,000 copies of POP Magazine are distributed to approximately 200 snow/skate/surf retailers around Australia every 3 months. Including shops such as Trigger Brothers (Vic), ESS (Nsw), Mordy (Vic), PSC (Vic, Nsw, ACT), Red Herring Surf (Tas), RPS (Vic), Balmoral Boards (Nsw), Central Boards Co. (Vic), BBnT’s (Vic) to name a few. POP now also has a growing subscriber base too!

Not only is POP available for free in shops, over 23,500 people a month view and download it from our website at www.popmag.com.au. This, combined with our growing myspace presence is ensuring POP stays on the pulse of the snow, skate and surf industry.

POP has also made a considerable name for itself in multimedia. We have produced and/or directed several high profile and big budget film and TV projects over the last 2 years. To leverage our strength in online and video, in issue 7 we developed and introduced MagLink, Australia’s first print-to-online link.

We are striving to create mutual value with our advertising partners and are always open to new ideas.

If you’d like to know more about POP, enquire about advertising opportunities or simply say hello then email us at hithere@popmag.com.au