A while back, we started a little pet project at POP. You might have seen our website, popmag.com.au? It is mostly about snow, skate, surf and us. Anyway, on the site we pepper stories with anything we find funny or disturbing and we wanted to find a way to do the same thing in the mag... The solution is what you’re looking at.

This system is what we call MagLink. The little black and white box allows us to
provide links to movies, photos and audio via your mobile phone.

The best way to describe what MagLink does, is for you to give it a go! The Nokia N93, N93i, N95 and E90 come with the software installed to do this. If you have the Nokia N80, you can use the ‘Download!’ application to download and install it. If you don’t have one of these Nokia’s, you can easily download and install a free program to do this by going to www.i-nigma.mobi on your mobile’s internet browser.

Using a Nokia phone, you need to start the Barcode program, accessible from the main menu in the Office folder. Once the program is started, select “Scan Code” and simply hold it up to the MagLink shown above. The phone will then prompt you to go online to access the linked media. In this case it is an exclusive video trailer for the new Burton film, ‘Thanks In Advance’. In issue 7, we included two different sized MagLink’s in case you have an older style phone, but from now on we will use only the smaller size and you’re just going to have to get a new phone ya bum.

Throughout issue 7, wherever you see a MagLink, you can scan it and access the good stuff. We will use this feature to give you exclusive videos, extra info, music and pretty much anything we find amusing. It really is a powerful time wasting feature that POP is giving to you guys to help extend the time you take on your lunch breaks, on the throne and whilst hiding out in the stockroom so you don’t actually have to work.

Of course, like most things in Australia, the telco’s are holding us back. Depending on your phone plan, you might not be able to access the internet. Even if you can access the internet, you need to be careful of your data costs, as we would hate for you to get caught out by excess charges because of POP. Please double check your data costs before you start using MagLink. Then start making moves, cause this shit is like crack, and thats what crack heads do... They make moves!