You may not have heard of Aaron Draplin before but you sure has hell will have seen his work. Draplin is the guy (genius?) behind some of snowboardings most iconic logos working for the likes of Forum, Ride, Coal, Union, Grenade, Gnu and more.

He has done a really rad clip explaining his logo design process and gives a working example of going through the process. You don’t need to be a designer to enjoy this, it’s interesting to see how the final product on that beanie or on the base of your board came about.