The 686 Scion Numeric Concept Car

… and taking out the award for most brands involved in the one collaboration project?

by POP Magazine

Wetsuit Rust

Novelty wetsuits are like so-hot-right-now. Matty Wilko has been rocking a new one at each WT event this year. Here are some ones that take it to a new level.

by POP Magazine

Slim Pickings :: Boardies

With summer pretty much on top of us, we thought you’d love to look like The Situation when you’re at the beach. Here’s how not to….

by POP Magazine

General Pants Halloween Party Pics

General Pants held a Halloween party the other night and it looks like the guys went to a fair amount of effort. Lifewithoutandy were the to capture it for us – check the shots above!

by POP Magazine

30 Cameras. 1 Moment.

Keen to see what footage of Mick Fanning doing a cutback looks like when freeze framed by 30 GoPro Hero2 HD cameras?

by POP Magazine

VSTR’s Message Board

You heard of VSTR yet? It’s something to do with Slater and Quiksilver, think it’s his own little personal brand or something, I dunno for sure. But… They just held their opening with their first VSTR space exhibition in Byron Bay last Friday (28th Oct)

by POP Magazine

Toyota & DC & Oakley

Two Toyota Trucks. The DC truck is way more low key, but the Oakley truck would probably stand out at the Mardi Gras, it’s that loaded up w/graphics and logos…

by POP Magazine

GoPro – HD hero 2

The GoPro HD hero 2 is here and its twice as good as the last offering.

by POP Magazine

Summer Essentials

“Here is my hipster, faggot, pretentious, wanker, gay fucktard list. All of which descriptions are completely accurate. Goddamn I’m gonna get torched.” Sam McIntosh…

by POP Magazine

ISAORA :: Winter ’11

ISAORA make kick ass stuff. You should like it, and you shouldn’t get scared by the price tag – this stuff is quality.

by POP Magazine

Pop Magazine – Issue 19

Issue 19 of Pop Magazine, Australia’s premier free press skate/snow/surf magazine is now available! This issue features our 2011 Streetwear guide with illustration from Travis Price. Jan Snarski interviewed Danny Davis and Kevin Pearce about the path they’ve traveled since their injuries suffered just before the Vancouver Winter Olympics. The guys have come a long way with Davis back to filming and …

by POP Magazine

Ford Focus Titanium Review

You can’t watch Ken Block do his Gymkhana thing and not be a little interested in what Ford is up to with their small to medium cars at the moment. Block’s latest creation, the adapted Fiesta called H.F.H.V. which covers several different driving competitions in one car, piqued that interest for me and when Ford called with the opportunity to drive the 2011 Focus, I was all about it.

by POP Magazine

Shaun White Expands His Empire

Has Shaun White finally crossed the line and ‘sold out’ with his new range of scooters and BMX Bikes?

by POP Magazine

Bellroy Second Collection Release

Bellroy has been going a year now (and what a first year! The guys have been killing it!) and it’s time for their second collection to drop. This time they have added two new colours, Russet and Cocoa, made from anilline treated leather which lightens in colour as it wears. Check out some shots of the new gear above and a little clip from the guys below.

by POP Magazine

Wilko’s France Wetsuit

Boobs. How good are boobs?! Wilko loves ’em, loves ’em so much he got his wetsuit plastered with them. 

by POP Magazine

Patagonia :: Fall ’11

Patagonia, hard not to love what these guys are doing or at least respect it. This new collection is good. 

by POP Magazine

Shaun White’s Whitemint Commercial

Shaun White has got a flavor of gum out for Stride called Whitemint. Having any athlete sponsor a product like gum is, according to this article in the New York Times, unusual because the product generally sells on more tangible effects like teeth whitening. The company is hoping that White’s endorsement of the product will appeal to a younger audience … The full explanation of the commercial (see below) and its purpose can be read in …

by POP Magazine

Burton’s The Bag Check Featured On Mashable

Burton’s rad little product tool, The Bag Check, has been featured on the social media blog Mashable. The article is about creating micro-sites to make products or offerings stand out from the rest of the site. In the article, Amanda Wormann, Burton’s social media manager says, “We’ve made a lot of these bag styles for a while now, but it wasn’t until creating the Bag Check site that users were able to discover the information and features in a fun way.” If you haven’t …

by POP Magazine

80’s Surf Advertising

As Luke Taaffe put it: “Ads in Surf Magazines do not interest me these days. Maybe I’m trying to re-live my days as a grommet because I love the over-saturated colours, art & content of 80’s/90’s advertising.”

by POP Magazine

Imaginary Foundation

First we had blank tees, then we had stripey, anchory tees. This will be next, all over image sublimated tees. 

by POP Magazine

Torah Bright HP Commercial

This is actually a week and bit old but it’s still news… Torah Bright has joined several athletes and musicians in HP commercials. Her’s are to promote the new printers from the company – something to do with being able to print from anywhere. I’d be interested to know how effective these endorsements actually are because I don’t think I’ve seen any pros rocking anything other than Apple products in a long time. I know Apple doesn’t do printers …

by POP Magazine

Ken Block At DC Bondi Store

Ken Block was at the DC store in Sydney last night for the launch of the Gymkhana World Tour and the launch of Gymkhana 4. The guys from Lifewithoutandy were there to capture the night – check some of the shots out above!

by POP Magazine

Everguide Launch Party Melbourne

Our friends at events app Everguide held their launch party in Melbourne last Thursday night. If you were within three kilometers of Revolver on Chapel St. chances are the line to get in was snaking past you. The place was packed. The Hello Morning played followed by a few DJ’s like Andras Fox, James Ware and more… Check the gallery above for a few shots from the night.

by POP Magazine

Billabong Reports On Difficult Year With Bright Spots

Billabong has dropped its full year financial report and it’s got some expected and some not so expected results in there. The way everyone has been talking, you’d think every clothing brand in the world was about to pack up the sewing machines and call it a day but BBG raised their total revenue by 23.8% to $1.68 billion… Nothing Io sneeze at. It’s been a tough year and the strengthening Australian dollar is having an effect… But Australian’s also contributed just over half a …

by POP Magazine

Lifewithoutandy At Splendour In The Grass

Our friends at Lifewithoutandy hit up Splendour In The Grass earlier in the year to shoot some photos. MTV followed them on the trials they went through to actually make the festival and get their in time to shoot the likes of Kanye and Jay-Z. Check out episodes one and two below!

by POP Magazine

Ken Block’s Gymkhana 4 Out Now!

Ken Block’s Gymkhana 4 has just dropped and despite my loathing expressed back here for the energy drink commercial around his Australian tour, this kinda makes me want to go again. This time he takes over Universal Studios and tears around some famous sets like streets from Back To The Future, the Bates Motel from Psycho and around the Jaws section on one of the rides. I think the mini camera array’s they …

by POP Magazine

├ęS Is No More

Sole Tech announced that they are putting their éS brand on hiatus to focus on the other better performing parts of the business while they navigate some pretty rough times in skate retail. For those of you around the 30 y.o. mark you will remember a time in the 90’s when éS held a pretty premium position and brought something new to the table with a completely different look and feel to most of the other footwear on the …

by POP Magazine

Whats happening in the world of Nike

Scotty Lago’s is on the team, p-rod has a new commercial and the some video updates from the Aussie team.

by POP Magazine

Chad

Buller this morning – Nice!

by POP Magazine

Burton Is A Damn Good Place To Work

Lifehacker has an article on six of the best places to work in terms of employee perks. Burton comes in at number six with a list of raddness you can enjoy as an employee such as a season pass and a skate park…

by POP Magazine

Wu-Mer Shirts At Sure

As the release says, ‘From the slums of Springfield…’ two icons brought together for this limited run of tees coming through Melbourne’s Sure Store. The Wu-Mer was created by artist Andy Murphy and will be available from 10am Saturday morning at 11 Manchester Lane, Melbourne City. You can also get it by calling 03 9663 7873. Check the images above – awesome!

by POP Magazine

Globe and VB colab.

Bogans everywhere now have a shoe fine enough to wear to weddings, funerals and court appearances.

by POP Magazine

SLVDR Fall/Holiday 2011 Catalog

SLVDR have got thier Fall/Holiday 2011 gear dropping in stores this week and the gear is looking amazing. Clean shirts with nice cuts, hoods and sweats with rad minimal details and great denim. Check a few pieces in the gallery above!

by POP Magazine

Australia On X Games Short List

In 2013 X Games are adding four more events to the tour and Australia is one of 21 nations that have met ESPN’s initial qualification guidelines. The other applicants include Argentina, Austria, Brazil, Canada, Chile, Colombia, England, Germany, Italy, Mexico, New Zealand, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey and United Arab Emirates. 18 of the countries will be attending a two day workshop …

by POP Magazine

Gymkhana FOUR In The Making

Ken Block is back at work filming his latest Gymkhana clip. It’s not going to be easy topping the last few but he seems to think they’ve got it nailed saying, “I did it in a brand new racecar that we’ve just finished building and it’s an absolute beast. Plus, the concept for this next chapter is on a completely new level. The locations we visited and action we documented are absolutely wild. Fans are going to be floored when …

by POP Magazine